Lumo Photography was a small, independent photography company specialising in weddings and wedding related photoshoots. I was commissioned by the owner to create a brand identity and prototype website wireframe, including allocation of pages names and site content outline. For an overview of the brand image creation process, click here.
I chose purple and gold on white with green accents; a colour scheme designed to broaden my client’s appeal to LGBTQ and alternative couples.
The client enjoyed the personal, hand drawn style of the flower illustrations, in particular the combined lilac and lavender.
This set of fonts, colours and illustrations created the beginnings of a simple but quirky and personal branding style, which I crystallised into a design style guide and final full site wireframe for developer use, with filler used to allow the client time to provide their final content as the site was being developed.