Night & Day Collaborative Workspace

Night & Day is a collaborative workspace created by and for women and nonbinary freelancers, remote workers and creatives working in industries dominated by men.

Night & Day is a network and co-working space for women & nonbinary freelance and remote workers. Membership provides access to the space (and all the resources it includes such as high-speed internet access, telephony, refreshments, and social benefits), networking events, joint advertising ventures and exclusive in-network discounts.

It also offers mentoring, advice and information exchange between those with varied specialisations. Memberships operate on a sliding scale from permanent, fully customisable desks to communal hotdesk spaces.

I co-founded the space and was responsible for brand identity, website design, marketing (including copywriting and content creation for the site), resource allocation, interior decoration, planning of the physical space according to members’ requests and requirements, and communication between administrators and members regarding the daily running of the project. To see the full site, click here or on the logo above.

Lumo Photography

Lumo Photography was a small, independent photography company specialising in weddings and wedding related photoshoots. I was commissioned by the owner to create a brand identity and prototype website wireframe, including allocation of pages names and site content outline. For an overview of the brand image creation process, click here.

I chose purple and gold on white with green accents; a colour scheme designed to broaden my client’s appeal to LGBTQ and alternative couples.

The client enjoyed the personal, hand drawn style of the flower illustrations, in particular the combined lilac and lavender.

This set of fonts, colours and illustrations created the beginnings of a simple but quirky and personal branding style, which I crystallised into a design style guide and final full site wireframe for developer use, with filler used to allow the client time to provide their final content as the site was being developed.